UI Health Brand & Identity Guidelines
UI Health Brand & Identify Guidelines Heading link
The We Are UI Health Brand & Identity Guidelines sets the standards of use for the UI Health name, brand, identity, logo, colors, and more.
UI Health and the Four Brand Pillars Heading link
The University of Illinois Hospital & Health Sciences System (UI Health) provides comprehensive care, education, and research to train health care leaders and foster healthy communities in Illinois and beyond.
The four pillars of the UI Health brand are:
University of Illinois Hospital & Clinics Heading link
The Joint Commission-accredited hospital and 30+ outpatient/ambulatory care clinics.
Branding for the hospital & clinics relies exclusively on the UI Health primary logo and the associated UI Health color palette. Typography/fonts should be Gotham (preferred) or Arial.
Mile Square Health Center Heading link
A network of Federally Qualified Health Centers (FQHCs), including school-based health centers, that is a recognized Health Resources Services Administration (HRSA) FSHCAA health center. Mile Square Health Center is quality-accredited by the National Committee for Quality Assurance (NCQA).
Branding for Mile Square relies exclusively on the UI Health logo plus secondary identifier, and the associated UI Health color palette. Typography/fonts should be Gotham (preferred) or Arial.
University of Illinois Cancer Center Heading link
A science- and community-focused institution bringing together member physicians and scientists from across the university pursuing research and translational care focused on erasing disparities in the prevention, screening and treatment of cancer through discoveries that lead to lifesaving equitable precision oncology.
Branding for the Cancer Center relies exclusively on the UI Health logo plus secondary identifier, and the associated UI Health color palette. Typography/fonts should be Gotham (preferred) or Arial.
The Seven Health Sciences Colleges Heading link
For Clinical Healthcare Services administratively managed by a Health Sciences College
Lead with the UI Health primary logo and associated color palette. Secondary branding is the UIC primary logo in white. (Please refer to UI health Brand Guidelines.) Typography/fonts should be Gotham (preferred) or Arial.
The Seven Health Sciences Colleges (Part 2) Heading link
For Academic Education and Research at a Health Sciences College
Lead with the UIC primary logo or College primary logo and recommended color palette (primarily UIC red and dark blue). Secondary branding is the UI Health primary logo in white. (Please refer to UI Health Brand Guidelines.) Typography/fonts should be Theinhardt (preferred) or Arial.